Island-wide Augmented Reality Walking Trail Mobile Application

A curated Coast-to-Coast mixed reality trail experience

The first-of-its-kind Augmented Reality (AR) application features a rewards programme and a host of AR characters to complemetn the real-world user experience. Interactive AR characters are triggered by image recognition and tracking technologies. Through the app’s custom-built algorithm, geo-located fruits are scattered along the 36km trail daily. Users of the app are to ‘hunt’ for these fruits to gain reward points. As a fully integrated solution, this app hosts a community photo-sharing platform for all users, with a cumulative reward point system that llows for reward redemptions.
National Parks Board (NParks)