F1 Party, Jet Black Party, ‘Join the Pact’ – Johnnie Walker

Johnnie Walker is the most widely distributed brand of premium blended Scotch whiskey. The global brand, synonymous with luxury, indulgence and an enjoyment of life, faces steep competition amongst similarly positioned brands. Johnnie Walker needed to create a series of parties to remember. For the high-profile events, we crafted a series of interactive digital installations.